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Course Description

Introduction to the dynamic world of digital marketing. Email marketing; search engine optimization (SEO); social media and content marketing; online advertising and metrics; conversions. Development of a strategic approach to digital marketing.Application of digital marketing across different contexts.

Basic Enrollment Requirements: Unofficial Transcript – Bachelor’s Degree + 3.0 GPA.

Refund Policy: The refund policy for Courses at Tufts offerings is dependent on the offering type: whether the offering is a course, workshop or short course, or in-demand offering. Please refer to the section details to confirm the type of offering as well as any exceptions to the standard refund policy. The refund policies for each offering type are viewable here: https://universitycollege.tufts.edu/policies/refunds#Courses-at-Tufts-(Academic-Year--Summer-Session)

Remission Eligible: Yes; first day of term; all university policies apply.

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Enroll Now - Select a section
Section Title
Digital Marketing: Strategy & Application
Type
Online, fixed date
Days
W
Time
6:00PM to 7:00PM
Dates
Mar 06, 2024 to Apr 24, 2024
Schedule and Location
View Details
Contact Hours
6.0
Instruction Method
Online / Virtual  
Course Fee(s)
Graduate Credit credit (2 units) $3,460.00 Click here to get more information
Non-Credit: Auditor credit (2 units) $1,300.00 Click here to get more information
Available for Credit
2 credit(s)
Section Notes
This is an online/virtual synchronous course that follows the published schedule of course meetings and requires attendance at all sessions. Tufts virtual courses are designed to provide high-quality, flexible, and interactive courses to Tufts and visiting students. For more information about virtual course policies and expectations, please visit https://it.tufts.edu/learning-remotely 
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